For part of my coursework at MNU, I had to take a class called 'Corporate Identity'. The main purpose of the class was to help students understand how branding worked. The end of semester project was to develop a brand that related to either coal, bread or dog treats. My parents have an awesome dog named Baxter Burgundy, (yes, after Anchorman) so I choose to create a brand in his name. Some of the flavor combinations may seem obscure, but they are his favorite foods.