description

Gameday is obviously the main event. The Creative Department wanted to have as much influence as possible over the experience. We tried to apply the 'Home' campaign across as much of the experience as possible. Within the gameday experience there is multiple other facets of gameday. One takes place on the Club Levels for the premium ticket guests, they typically consist high-end food and beverage. Also, within the Club experience is the Stella Terrace, an exclusive lounge.

Raiderville is another one of the biggest attractions on gameday. Raiderville was initially created in order to cut down on intoxicated fans entering the gates prior to kickoff. From it's inception it has grown greatly into an event of it's own.