Raiders Game Week
Gameday is such a special experience for the lucky 60,000 people that get to attend. The Creative department assembled a weekly timeline in order to help build anticipation leading up to the game each week. Each of the posts were intentional whether it be a cool hype hashtag, a photo of players grinding, and exciting matchup of players, or a silhouette to display the city we are playing in, they are used to excite the fan. On gameday, the Social Department posted lots of content that was right up in the action, while we took more of a back seat. We produced graphics with game information: time, place, and scores. To end the day, we posted quotes on the win or loss that matched our messaging.